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Responsive Websites, yes or no: 5 reasons why your website has to be responsive

A responsive website is one that can be accessed from all devices, such as desktops or laptops, tablets and phones. In other words, a responsive website adapts to the screen size of the device that’s viewing it. The advantage of this is that your visitors will be able to view your site in a way that suits their needs. They won’t have to scroll horizontally or zoom in and out; instead they’ll see the content across all devices at once.

Responsive website design creates a consistent experience.

A responsive design is a good solution for many businesses because it creates a consistent experience for the user. This means that if you have your website on desktop or mobile, it will look exactly the same as you intended it to be.

The main goal of any business is to provide their customers with ease of navigate on their  website. this  makes them feel comfortable while they’re there. By making use of a  responsive website design, you can ensure that all visitors will have an enjoyable experience when browsing through your site and this will increase conversions and engagement

Website Design Illustration
Responsive Website Framework

Responsive website design increases conversions.

The more visitors you get, the better your overall Search Engine Optimization (SEO) will be and the more successful you will be as a business. Responsive web design increases the number of visitors that visit your website and return again, which means they are more likely to convert into customers or at least make an additional purchase from your store. 

There are several ways this happens:

  • You gain more email subscribers because users who visit your site can easily share links on social media sites like Facebook or Twitter.  these people may not have done so if they were visiting a difficult to navigate website. So even though it’s just one additional click per person each click represents thousands of potential customers/clients.
  • Your pages load faster than before because users no longer need extra time downloading images from a file server over slow internet connections. they get them right away.
Responsive website design illustration

Responsive website design provides more traffic for the website.

If you’re looking for ways to increase traffic, look no further than responsive web design. Responsive websites are the best way to get more traffic from search engines, social media and mobile devices.

  • In 2016 alone, Google saw more than 3 billion searches on mobile devices (it was only 1 billion in 2012). As a result of this massive increase in user behavior, they’ve created a new algorithm that favors sites with responsive design over non-responsive ones.
  • According to research conducted by Googler Matt Cutts: “80% of people say they would rather see content on their phone or tablet than on their desktop computer.” This means that regardless of whether someone is using their laptop or smartphone/tablet device when searching for information online; having a site that looks good at any size will increase your chances of getting discovered by potential customers.
Responsive Web Design Illustration

it boosts your chances of getting new customers.

Customers want to be able to access your website from any device, including mobile phones, tablets and laptops. They also want it to look like the same page no matter what device they are using. This is why responsive design is so important for businesses today – it allows you to provide a seamless user experience across multiple platforms without having different versions of the same site for each one (which can lead to confusion).

Increase in mobile search queries.

as a business owner You might be thinking: “But my business doesn’t sell products or services directly to customers over the phone.” Well yes and no, you could still benefit from increasing engagement through mobile searches. For example, if you run an online store where customers can purchase items from you or order products on-site (like Amazon or ebay), then having a responsive website will increase your conversions because people who search for product information on their phones will see a better layout than those who do so via desktop computers.

Product Design

Conclusion

having A responsive website design for your business online presence is an essential aspect of your overall business growth.   A responsive design makes your website more user-friendly and increases the chances of getting new customers. 

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